We’re sure it seemed like a good idea at the time for Jägermeister.
Liquid nitrogen being poured into a swimming pool makes a nice effect. Like a volcanic spring, smoke drifting lazily across the water, enticing people to jump in. It makes you feel like you’re in Iceland, which is great, especially if you live in Mexico, where you hardly ever feel like you’re in Iceland.
So you can understand why the shrewd minds at Jägermeister thought it would be a cool thing to do for one of their promo parties. I think flying would be a cool thing to do too, but that doesn’t mean I’m going to start jumping off tall buildings and flapping my arms. I’ve done my research, it doesn’t work. If you spend your days necking Jagermeister and Redbull though, you probably don’t bother with such petty concerns as research.
Organisers of the promo party, which took place in the Mexican city of Leon, arranged for four barrels of the nitrogen to be poured into the pool by men in orange jumpsuits. Which is always reassuring attire. According to Geekosystem, nitrogen’s low boiling point meant that upon contact with the water it boiled, displacing the oxygen and asphyxiating any revellers unfortunate enough to have chosen to take a dip in the death pool.
Drunk and forced to listen to trance, the situation quickly turned to panic as swimmers began to slide underwater, struggling to breathe. Other partygoers bravely jumped in to drag them out. Jael Jimenez, a hostess at the party, told Milenio.com: “They realized that I had fainted because they saw the tray floating alone in the pool, otherwise, I might have drowned.”
Nine were hospitalised in all. Eight victims have since been released, although 21-year-old Jose Ignacio Lopez del Toro remains in a coma. Assistant Attorney General Manuel Angel Hernandez has launched a preliminary investigation to establish whether any criminal charges will be filed.
Jägermeister released a statement saying that they too were investigating, saying that “we fully support responsible drinking and adhere to the guidelines within each market in which we operate.” Which is obviously great, although a bit irrelevant to their guests’ inability to breathe. Unless they mean they adhere to the guidelines of chemistry, which they clearly don’t.
Image: Creative Criminals via Flickr