A Johnny Walker Blue Label advert features Bruce Lee, which is just a little insulting and a lot ironic.
Don Draper might make scotch look awesome, but the reality is that it’s a vile God-awful drink that will eventually turn your kidney into a toxic wasteland of lost hope and broken dreams. That is an opinion, but based on Scotland’s history and current state – it’s an apt one. In an effort to perhaps break such stigma, Johnny Walker Blue Label has recently released a video starring some jazzy camera work, a razor-sharp tailored suit and Bruce Lee.
Fortunately for film crew and audiences alike, it’s not the real Bruce Lee, that would be a little morbid and involve too much dust. London’s own video effects company, The Mill, helped director Joseph Kahn recreate a completely CGI version of the martial arts expert. The only man to ever make anything less than one inch impressive is featured walking around a Hong Kong interior, spouting wisdom, punching air and massaging water.
What’s important to note here, besides that Bruce Lee disagrees with your drinking habits, is that the video while impressive and incredibly arousing for all diehard fans of face-kicking, is in many ways insanely offensive to his memory. In the video Bruce Lee is seen talking the poetic wisdom he was known for, including his powerful affinity with water, yet for an advert about scotch it’s a little ‘who put salmon in my wine?’, considering how against alcohol he was.
What’s next? Jesus Christ selling legal highs?
Bruce Lee once said that “Showing off is the fool’s idea of glory”, and though he isn’t exactly smeared in this light, if a CGI character could produce an air of smugness, his would mist in the mirror with the words ‘wanker’ fingered into it.
Bruce Lee is no stranger to reanimated advertising. In 2006, Mars created an ad featuring Bruce Lee kicking the shit out of some air and chomping on the iconic chocolate bar. Though strange, it was far less offensive than this. They say some things should stay dead, and though I disagree based on my scarring childhood of witnessing multiple family pets get ‘highway make-overs’, this may be one instance where the man should be left in peace.